The “Boob Cube” comes to the Superbowl!

Written by Bettina Forbes, CLC

While Giants-Patriots rivalries reign on the playing field, nursing mothers are likely to pump both sides, instead of taking sides, at the Lactation Station provided for Superbowl guests.

A comfy chair for nursing or pumping.

We love the giveaway Breastfeeding Support Packs from Healthy Baby Bags!

Open from January 27th through February 5th, with 24-hour coverage starting today through Monday, this lactation suite is the first ever to be approved by the NFL and is part of the Super Care Clinic.   The warm and cozy lactation room is outfitted with breastfeeding chairs,  a hospital grade pump;  sterile, individual-user pump accessory kits, activities for siblings and great WHO-Code compliant samples and information provided by Healthy Baby Bags.  “Mothers who are bottle-feeding and need a quiet place or the use of a microwave are welcome, too”, explained Sarah Walter, Director of Communications for the Indiana Perinatal Network, which worked with MESH to set up the room.  The lactation room and Super Care Clinic are located at Union Station at 300 S. Meridian Street and  can be reached at (317) 636-CARE (2273).

For mothers who need to pump, or who are not comfortable nursing in public, the lactation station is a wonderful safe haven.  I imagine that breastfeeding tips and tricks will be shared, and experiences compared, as is usually the case when nursing mothers get together.   Luckily Indiana is one of 45 states that protect a mother’s right to breastfeed in public, and most moms will happily nurse while out and about, but a lactation station is also a great place to go if a nursing mother needs an ice pack for a plugged duct, has a breastfeeding question, or maybe if she has a restless toddler and just needs a quiet place to nurse that is free from distractions!

Fun for siblings. Mama's Milk is one of our fave books for kids.

Fans looking to keep up with the play-by-play needn’t worry:  a T.V. has been set up in the room so festivities and scores won’t be missed.    So far, the dozens of moms who have used the room have been thrilled.  “They’re coming up and thanking us for including them and for making it easier for them to provide for their babies and still be able to participate in the fun,” says Walter. “Mothers who left a pump flange at the hotel room needn’t drive all the way back and miss the action.”

Just like the bi-partisan “Boob Cube” in Washington, we think this lactation station is awesome.  “The NFL, and all the partners in the Super Clinic have been so supportive.  As soon as they realized there was a need, they backed it 100%,” says Walter.  Best for Babes hopes that the NFL will make it standard fare for every Superbowl.   It sends a powerful signal that breastfeeding is a normal, natural activity that is as healthy as exercise, and that moms deserve to be accommodated.  Considering that breastfeeding is associated with improved adolescent muscle strength, who knows, maybe a future quarterback will be nursed in Indianapolis this weekend!

Attractive photos by Anne Schollenberger inspire breastfeeding moms.

Do you want to help us encourage the NFL to bring the lactation station back year after year? Leave your comments to let the NFL know you think this is great, and we’ll collect them and forward them on!   Let’s show ’em that nursing moms and babies count, from first down to Endzone!

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14 Comments | Last revised on 02/02/2012

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14 Responses to The “Boob Cube” comes to the Superbowl!

  1. L.R.Knost says:

    Love this! This is how to take breastfeeding support from the playbook to the field. Kudos!

  2. I love that the NFL is doing this!

  3. Liz says:

    Great Job! I will stop in Saturday!

  4. Jennifer says:

    This is so great!

  5. Sharon says:

    This is so exciting that the NFL realizes young mothers want to be there but also have certain needs! Thanks!

  6. Katie says:

    I was the first person to use the room last Saturday. It was SO nice to have a clean, warm room to nurse my daughter during the Super Bowl activities. Thank you very much for thinking about breastfeeding mothers!

  7. Joanna says:

    I nursed elsewhere (in the Xbox Kinect dome, actually- warm, but far from distraction-free!) while visiting the Super Bowl festivities in Indy, but I’m excited we do have a lactation station available. The Indiana State Fair also has lactation stations, and hands out those same green bags. Moms love it.

  8. This is amazing! Go NFL! It is REALLY hard to make travel arrangements when nursing. What a great way to support women and help normalize the healthy act of feeding our babies breastmilk!

  9. Kirby says:

    This is awesome to provide this space for mothers and babies to go where they can concentrate. Maybe this is the future of all sporting events! Remember the Ike before baby changing stations in public bathrooms?

  10. Katie says:

    This really needs to be standard at any large event. Kudos for making it happen for Super Bowl 2012 and may it continue every year!

  11. Melissa Miller says:

    This is awesome!! Way to support breastfeeding moms!!

  12. Amanda says:

    This is AWESOME!! I hope to see a Lactation station set up in every NFL stadium across the country. Thank you for supporting a healthier future.

  13. Sarah says:

    What a great collaboration! I hope it continues at major sporting events and becomes a normal part of setting up public places.

  14. juana rodriguez,BS,IBCLC says:

    was this done recently? and has this been done for the NBA OR THE MLB?

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