Congratulations on nursing, Babe! Hopefully you’re coming to this page to arm yourself with knowledge, and not because you’ve had a bad experience.
Nursing on demand is an important part of breastfeeding, and many moms celebrate the freedom that comes with being able to not carry around feeding supplies and having perfect temperature food ready at all times. Unfortunately, not all people are supportive nor do they quite understand what it’s like to be a nursing mom. If you’ve had a run-in with an employee or manager at an establishment, there are some steps you can take to make sure things stay calm, and have the best chance of being resolved peaceably, and also, that you avoid any misunderstandings.
- Remain calm, and ask questions to clarify the situation such as, “I’m sorry, can you tell me exactly what it is you’re asking me to do and why?” You want to make sure you understand their complaint and request thoroughly.
- Do not make threats. Don’t tell them you’ll have them arrested, charged, that you’ll stage a nurse-in, or anything of that type. This also helps keep the situation calm. If you have your state’s breastfeeding laws on hand, show them to the person challenging your rights.
- Make your complaint known to the establishment. First through the on-site manager, then report it to the corporate office, or customer relations. Call AND send an e-mail. Keep record of when you called, who you spoke with, and what the reaction was every step of the way.
- Grant ample time for an appropriate response. 48 hours during business days, or the following Monday if it occurred on a Friday or over the weekend.
- Share your incident within your mommy groups and friends. Support from other moms will help you to cope. Being harassed, humiliated or discriminated against takes its toll on you, you need a cheering squad!
- If you don’t get a response, take it up the food chain; ask to speak to the corporate officer that oversees all of Customer Services.
- Consult with a lawyer to see if there are any non-breastfeeding related violations to the law that can be prosecuted. For example, if an employee forcefully grabbing your arm in attempt to get you to move.
- After a reasonable time of no response or no apologies from the establishment, begin to determine what course of action should be taken. Contact your State, Regional or Local Breastfeeding Coalition, La Leche League Coordinator, Breastfeeding USA Counselor, or other breastfeeding support groups and ask for their input or advice. They may have had previous experiences with the establishment.
- Consider potential actions, such as sharing your story through Best for Babes, reaching out through social media and traditional media, petitions, protests (including nurse-ins) & demonstrations, and legal action. Do not make a nurse-in protest the first reaction.
- Use social media (Facebook) to gain supporters and share your story. Groups such as Target Nurse-In can be very helpful!
- Get organized, and educate yourself before contacting and/or conducting media interviews.
- E-mail us at email@example.com, and we’ll contact you to help you wade through media outlets and discuss constructive courses of action you could take.
If you DO receive an apologetic response from the establishment:
Don’t discount or criticize their efforts to apologize. If the apology seems sarcastic or forced to you, or just isn’t worded very well, still kindly thank them for actually apologizing (some establishments never do), then politely educate them about how they can improve upon their word choice in the future. Apologies are a good thing and we want them, so we do not want to offend apologetic establishments openly or the apologies will stop.
Ask them how they plan to prevent this from happening in the future.
This is key because companies are getting in the habit of apologizing but not making lasting change that will ensure that other mothers are not harassed, humiliated or discriminated against.
If you are happy with the apology and feel that the organization is taking adequate steps to prevent future occurrences, consider organizing a thankful demonstration (not a nurse-in protest). A thankful demonstration (similar to the Great Latch On) is where nursing moms, their children, and breastfeeding supporters gather to thank the establishment for being nursing friendly and supportive. Bake them some cookies, give them a nursing friendly establishment plaque to display, spend money shopping or frequenting the establishment, or what ever works for you and your group of moms.