BEST for BABES is the only non-profit dedicated to changing the perception of breastfeeding and helping moms “beat the booby traps”! Best for Babes is giving moms the boost they need to be successful and achieve their goals. We are elevating breastfeeding to a world-class cause and harnessing the power of celebrities, corporations, foundations, fashion, advertising, the medical community and the media to break down the barriers.

Our Credo: ALL moms deserve to make a truly informed feeding decision and to be cheered on, coached and celebrated without pressure, judgment or guilt, whether they breastfeed for 2 days, 2 months 2 years, or not at all.

ALL breastfeeding moms deserve not to be undermined by cultural and institutional barriers in achieving their personal breastfeeding goals. They deserve our respect and support!

Help Beat the Booby Traps! SHAPE Magazine names Best for Babes Co-Founder “One of 10 Women Who Shape the World”

Fit Pregnancy names Best for Babes “a favorite cause”

NEWS FLASH

Breastfeeding, Donor Milk & Haiti: Why moms and babies need protection & what you can do to help.

The Shorty Awards: VOTE! Just 5 seconds shows the world that #breastfeeding is a hot cause on Twitter.

Our Ads Go Viral: 103 blogs & websites are carrying our gorgeous breastfeeding public service announcement!

Champions for Moms

Kelly Rutherford
Actress, The Gossip Girls

View all Champions for Moms

Recent Press:

Best for Babes in the News

Shape Magazine, November 2009

Bettina Forbes and Danielle Rigg, Co-founders, "Best for Babes" in Fit Pregnancy, August 2008:

"The hardest time to learn about breastfeeding is after the baby is born, when you are exhausted, vulnerable, and at the mercy of booby traps -- myths, misinformation and well-meaning but ill-informed professionals and family members."

For Moms

Inspire

Positive, gorgeous images, stories from celebrity and everyday breastfeeding role-models™, and the latest scoop on your Mom-Made Wonderfood™.

Prepare

Smart and savvy info on how to set yourself up for success and get through the learning curve of the first 4-6 weeks

Empower

Now that you’ve got it going on, how to make it work and feel fabulous