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By Elita of Blacktating.com; for the Best for Babes Foundation ©2010

Remember that movie, Groundhog Day, where Bill Murray kept waking up and repeating the same day over and over? That’s how I feel every time I read an article about a mom being harassed for nursing in public. Not this again! Yet it still keeps happening. Fortunately, the mom I told you about last week who was asked to move while breastfeeding at a Colorado Rockies game has received an apology and an offer for free tickets to a future game. But still, every time a story like this comes out, I fear the damage has already been done, that it will just confirm the fears most women already have about nursing in public.

Were you scared to nurse in public? I know I was in the beginning! So when blogger Carolyn Castiglia asked, “Am I the only mother who ever felt embarrassed breastfeeding in public?” I knew the answer was going to be a resounding, “No!” And as she so eloquently describes in her post, fear of nursing in public can sabotage a mom’s breastfeeding goals. We’ve become so accustomed to seeing sexualized breasts that breasts being used for nourishment and comfort often make us nervous. And if you can’t breastfeed in public, how long can you expect your nursing relationship to last?

If you’ve got more to say on the topic of nursing in public, you should join the Carnival of Nursing in Public! Submissions are due on June 30th.

If I asked you to describe breastfeeding in one word, what it would be? Beautiful? Comforting? Best? How about creepy? That’s the word the editor of British parenting magazine Mother & Baby used in an essay entitled, “I formula fed. So what?”  Of course many are furious at the editor of a very popular magazine for new mothers for broadcasting a message that not only perpetuates myths, misinformation and  feels very anti-breastfeeding, but the magazine insists they’ve been inundated with mail, praising her point of view.   Luckily, PhdinParenting debunks the myths and takes on the larger issue of the editor’s responsibility towards readers.    

Ask most moms and they will agree that breast is best. The pithy slogan has been used in ad campaigns, uttered by moms the world over and is even printed on cans of formula. But British breastfeeding advocates want to scrap the saying, insisting we should instead focus on how breastfeeding is normal, not special. This isn’t a new concept. In fact, author and lactation consultant Diane Wiessinger wrote a famous essay on this topic called “Watch Your Language.” What do you think? Does saying “breast is best” set is a lofty goal, one that is difficult to attain and make formula look like an even more attractive, “good enough” alternative?

Best for Babes launched a new ad in USA Today this week, in a special report on Pregnancy & Wellness released in the target markets of LA, Chicago & New York (2.2 million readers).   We’ve loved all the positive feedback, keep it coming so we can convince foundations and funders to run the campaign on a larger, nation-wide scale!  

A recent study showed that women who had informal child care arrangements, like having their mom or sister watch their infant, were less likely to be breastfeeding. The study followed about 18,000 babies and their mothers in the UK and found that infants in informal daycare settings were a whopping 50% less likely to be breastfed! The fact that childcare had the strongest impact on breastfeeding makes me think we’ve got another booby trap on our hands.

Finally, this week our Facebook fan page was dedicated to the supportive Dads in your lives! We asked you what your favorite Daddy/baby moment was and you were overheard saying….

Heather Barrett watching my big, 6′5″ husband snuggling a teeny tiny baby boy on his chest, both so content and happy.

Goldie McKee When my husband caught our daughter and discovered she was a girl. He cried, and I cried.

Dawn Ballor Sachs When Autumn was a baby and Bob had to change a messy diaper and gagged all the way through it with tears running down his face!