Our Mission: To help moms beat the “Booby Traps”–the cultural & institutional barriers that prevent moms from achieving their personal breastfeeding goals. To inspire, prepare & empower™ moms. To give breastfeeding a makeover and give moms the solutions they need to make it work!

Our Credo: ALL moms deserve to make an informed feeding decision, & to be cheered on, coached and celebrated without pressure, judgment or guilt, whether they breastfeed for 2 days, 2 months 2 years, or not at all.  ALL breastfeeding moms deserve to succeed & have a positive breastfeeding experience without being “booby trapped”!

Don’t Miss 9.29: Benefit to Beat the Booby Traps at Deva Spa Soho, with Fit Pregnancy and Big City Moms!

BYOBoobz(TM): Houseparties to Beat the Booby Traps!

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SHAPE Magazine: BfB Co-Founder named one of “10 Women Who Shape the World”

Champions for Moms

Juanita Ingraham
Mrs. U.S. Beauties 2009

Kelly Rutherford
Actress, The Gossip Girls

Neal Barnard
President, Physicians Committee for Responsible Medicine

Gabrielle Reece
Former pro athlete, health and fitness advocate, host The Honey Line

Farley Boyle
Former model and founder of C.H.A.S.E. for Life

Alysia Reiner
Actress

View all Champions for Moms

Recent Press:

Best for Babes in the News

Shape Magazine, November 2009

Bettina Forbes and Danielle Rigg, Co-founders, "Best for Babes" in Fit Pregnancy, August 2008:

"The hardest time to learn about breastfeeding is after the baby is born, when you are exhausted, vulnerable, and at the mercy of booby traps -- myths, misinformation and well-meaning but ill-informed professionals and family members."

For Moms

Inspire

Positive, gorgeous images, stories from celebrity and everyday breastfeeding role-models™, and the latest scoop on your Mom-Made Wonderfood™.

Prepare

Smart and savvy info on how to set yourself up for success and get through the learning curve of the first 4-6 weeks

Empower

Now that you’ve got it going on, how to make it work and feel fabulous