Tag Archives: WHO Code

Booby Traps Series: Direct-to-mom formula marketing, or “How did all that formula end up on my doorstep?”

Did you wake one morning to find a case of formula you never ordered on your doorstep? Here’s one way it may have ended up there. For years formula companies have relied on hospitals to promote their products through “gift … Continue reading

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Booby Traps Series: Are popular pregnancy and parenting magazines good or bad for breastfeeding?

Have you picked up a parenting magazine in your pediatrician’s waiting room recently?  What messages did you find – in both content and advertising – about breastfeeding? Print media may not have the the influence it once did over mothers’ … Continue reading

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98% of Babies Are Breastfed in Bangladesh — Does That Mean There Are No Booby Traps?

According to the WHO Global Data Bank on Infant and Young Child Feeding, 98% of babies in Bangladesh are breastfed and the average age of weaning is 33 months. Dig even deeper and you’ll see that 95% of one year … Continue reading

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My Letter to Cari about Bloomberg and Infant Formula

Dear Cari: We haven’t had a chance to sit down and catch up in a while, so you may or may not know that I recently became an International Board Certified Lactation Consultant (IBCLC). I am really proud to be … Continue reading

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Last chance to win $2,200 Celebrity Event Swag Bag at Fit Pregnancy!

The Jenna Elfman, Kelly Preston & Laila Ali Celebrity Breastfeeding and Toxin-Free Awareness Event on April 14 was a major first and historic event for breastfeeding — and moms and babies.  Celebrity and influential moms gathered at the home of Jenna Elfman … Continue reading

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What is the WHO-CODE?

The primary purpose of the “WHO-CODE” is to protect mothers and babies from the highly effective, aggressive and predatory marketing of substitutes for breastfeeding (i.e. infant formula, bottles, artificial nipples) at the most vulnerable period of their lives, the birth … Continue reading

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Booby Traps™ Series: Podcast interview on Booby Traps in pregnancy

As part of our series on Booby Traps™ in pregnancy, here’s a wonderful podcast interview with Danielle Rigg, co-founder of Best for Babes. We talked about things you should and shouldn’t experience at your prenatal visits, how to find a … Continue reading

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Best for Babes Debuts Game-Changing Breastfeeding Ad in USA Today

The Best for Babes Foundation is releasing a provocative new breastfeeding ad in a special Pregnancy & Wellness Report to be inserted in USA Today on June 25th in the greater metropolitan areas of Los Angeles, Chicago and New York.  The … Continue reading

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