Tag Archives: formula marketing

Booby Traps Series: Direct-to-mom formula marketing, or “How did all that formula end up on my doorstep?”

Did you wake one morning to find a case of formula you never ordered on your doorstep? Here’s one way it may have ended up there. For years formula companies have relied on hospitals to promote their products through “gift … Continue reading

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Booby Traps Series: Are popular pregnancy and parenting magazines good or bad for breastfeeding?

Have you picked up a parenting magazine in your pediatrician’s waiting room recently?  What messages did you find – in both content and advertising – about breastfeeding? Print media may not have the the influence it once did over mothers’ … Continue reading

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Helping Moms Feed their Kids: Improving Self-regulation of Food Marketing to Moms & Kids

We often write about formula marketing practices such as hospital “gift” bags distributed by health care providers.  But the unfortunate fact is that this form of marketing to new moms and their infants is really just the beginning.   We’re so … Continue reading

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Booby Traps Series: Our checklist for avoiding the Booby Traps in the early days of breastfeeding at home

This is the 61st post in a series on Booby Traps, made possible by the generous support of Motherlove Herbal Company. For the last few months I’ve been writing about Booby Traps in the early days of breastfeeding.  As I’ve … Continue reading

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Booby Traps Series: Results from our formula gifts survey! Check out the trends we found in your answers.

This is the 60th post in a series on Booby Traps, made possible by the generous support of Motherlove Herbal Company. Recently we asked you to share your experience with formula “gift bags” on our survey.  We thank the over … Continue reading

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My Letter to Cari about Bloomberg and Infant Formula

Dear Cari: We haven’t had a chance to sit down and catch up in a while, so you may or may not know that I recently became an International Board Certified Lactation Consultant (IBCLC). I am really proud to be … Continue reading

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Booby Traps Series: Were you sold out for a sandwich? Formula company gifts and incentive programs in hospitals

This is the 36th post in a series on Booby Traps, made possible by the generous support of Motherlove Herbal Company. When I started began my first job working in a hospital, my IBCLC mentor explained what happened at the … Continue reading

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Institute of Medicine’s New Recommendations Could Mean Great Things for Babes

Booby Traps are everywhere — from your OB’s office, to your pediatrician, your mom or best friend, and even cell phone apps. The Institute of Medicine released new report which makes recommendations that, when combined with grassroots efforts like our own, … Continue reading

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Booby Traps™ Series: Podcast interview on Booby Traps in pregnancy

As part of our series on Booby Traps™ in pregnancy, here’s a wonderful podcast interview with Danielle Rigg, co-founder of Best for Babes. We talked about things you should and shouldn’t experience at your prenatal visits, how to find a … Continue reading

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Booby Traps Series: What your OB doesn’t know can hurt breastfeeding.

This is the first in a series of posts on Booby Traps,™ made possible by the generous support of Motherlove Herbal Company. Oh, those first visits to the OB after you found out you were pregnant. You remember, right?  The … Continue reading

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