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CBS News Gets Breastfeeding Right But You Won't Read This | Best for BabesBest for Babes

CBS News Gets Breastfeeding Right But You Won’t Read This

by Bettina Forbes, CLC | April 21, 2010 12:16 am

This CBS News video on the Challenges of Breastfeeding is wonderful in so many ways it is hard to know where to start.  Especially on the heels of our disappointment with ABC News, and more dirt on their ties with industry, I think it is really important to give a huge shout out to CBS for getting breastfeeding right, and giving moms a huge boost in beating the “Booby Traps.”  Below is what I like about the video; read to the end for the REAL punchline–I’m issuing a challenge!

Watch CBS News Videos Online

Here’s what I loved about the video right off the bat:

There are some things that annoyed me like the heavy-handed focus on pumps and featuring a product made by a company that is not WHO Code Compliant, but I am not going to nitpick.  Overall the story was fantastic.

However, I fear that this video clip will not spread like wildfire throughout the ‘net and blogosphere.  Let’s face it, media coverage or blogs that stir up the mommy wars and send everyone into a tweeting, commenting, posting, judging frenzy generate a lot more hits and a lot more attention than an informative, positive, supportive view of breastfeeding.  But how can we encourage huge media outlets like CBS to get awesome messages about breastfeeding under the nose (literally) of the mainstream public if we only focus on the negative?   Just like in parenting, we need to provide MORE positive reinforcement.  So I am issuing a challenge to you:

Please write CBS and tell them how much you appreciate the fantastic video and what a great service they provided for mothers and babies.  Then come back and comment that you did it; then tweet it and facebook it!    I bet we can get 100 people to send them a letter.   If enough of us flood them with gratitude for this feature, maybe other media outlets will follow suit.   Are you listening, ABC News? 

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