CBS News Gets Breastfeeding Right But You Won’t Read This

This CBS News video on the Challenges of Breastfeeding is wonderful in so many ways it is hard to know where to start.  Especially on the heels of our disappointment with ABC News, and more dirt on their ties with industry, I think it is really important to give a huge shout out to CBS for getting breastfeeding right, and giving moms a huge boost in beating the “Booby Traps.”  Below is what I like about the video; read to the end for the REAL punchline–I’m issuing a challenge!


Watch CBS News Videos Online

Here’s what I loved about the video right off the bat:

  • The breastfeeding depictions in the opening help normalize breastfeeding in our squeamish culture. 
  • Dr. Jennifer Ashton is attractive, sympathetic and articulate.   Her image can help give breastfeeding a makeover and make it mainstream.   Move over, Dr. Nancy Snyderman!    I love that Dr. Ashton shares that breastfeeding was challenging for her personally, and how she was much more successful with baby #2, just like most moms (but we hope that someday, baby #1 won’t get the short end of the breastfeeding stick any more, once the barriers are gone.)
  • Ashton notes that breastfeeding is important for the baby AND the mother!  Yes!  Too often the focus is just on the baby, but moms get huge health and emotional benefits from breastfeeding too, and they are worth it.  Personally I have no problem with any mom who breastfeeds because it’s good for HER. 
  • That delicious breastfeeding baby with all the hair!  Rooting away, sucking on Rosenfeld’s practiced finger, I was practically cheering that little babe on.
  • Watching a master at work.   Expert lactation consultant (IBCLC) Freda Rosenfeld is the kind of LC I wish all moms had PAID, INSURED access to instead of some of the imposters out there.   What a great role model to expose the mainstream public to, when not enough mothers know about ILCA.org and how to find the right A-team to support them through birth & breastfeeding!  Rosenfeld was wonderful on camera, and a joy to watch.  I absolutely worship the true “Boob Whisperers” out there, and delight in how they handle babies and mothers with supreme knowledge, skill, intuition and love.  
  • Lots of breastfeeding footage and even a little bit of nipple.   In the right context (think Salma Hayek or Angelina Jolie on the cover of W magazine); I have total faith that the American public can embrace breastfeeding in full view.
  • Highlighting the uniqueness of every mom-baby breastfeeding experience.  Moms need to know to have no expectations, but to have the mindset that  breastfeeding is an adventure; and that as long as you are not being booby-trapped or have medical contraindications you will probably get the hang of it just like riding a bike.   Helping moms understand that they need to get help right away if they are having difficulty. 

There are some things that annoyed me like the heavy-handed focus on pumps and featuring a product made by a company that is not WHO Code Compliant, but I am not going to nitpick.  Overall the story was fantastic.

However, I fear that this video clip will not spread like wildfire throughout the ‘net and blogosphere.  Let’s face it, media coverage or blogs that stir up the mommy wars and send everyone into a tweeting, commenting, posting, judging frenzy generate a lot more hits and a lot more attention than an informative, positive, supportive view of breastfeeding.  But how can we encourage huge media outlets like CBS to get awesome messages about breastfeeding under the nose (literally) of the mainstream public if we only focus on the negative?   Just like in parenting, we need to provide MORE positive reinforcement.  So I am issuing a challenge to you:

Please write CBS and tell them how much you appreciate the fantastic video and what a great service they provided for mothers and babies.  Then come back and comment that you did it; then tweet it and facebook it!    I bet we can get 100 people to send them a letter.   If enough of us flood them with gratitude for this feature, maybe other media outlets will follow suit.   Are you listening, ABC News? 



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76 Comments | Last revised on 04/21/2010


This entry was posted in Booby Traps and tagged , , , , , . Bookmark the permalink.

76 Responses to CBS News Gets Breastfeeding Right But You Won’t Read This

  1. Jenn-O says:

    I sent a message to CBS!

  2. Wow and wow! Great vid and great post Bettina! I am going to share this. I won’t mention the unfortunate mention of that non WHO Code compliant company – we will overlook that, for now.

  3. Malory says:

    Wrote CBS and thanked them! :)

  4. Kylara says:

    Thanks for sharing this video! I wrote to CBS and hope more follow suit.

  5. Jessica says:

    awesome coverage!! way to go. My breastfed chunky monkey is 8 months and 26lbs!!!!!!!! Breat is best :-)

  6. Rebecca says:

    Just webform-mailed a positive comment to CBS. And thank YOU for showing the video to us!

  7. Jessica says:

    ooops…….”Breast is Best”!!!!!!

  8. Jamie says:

    Awesome coverage. Thank you CBS for this well informed piece.

  9. Susan says:

    I sent a letter. Thanks for the link!

  10. Erin says:

    I wrote them.

  11. Ameya says:

    I sent a letter! So happy to see this kind of video! YAY!

  12. Kim says:

    I wrote a comment on their website – thanks for challenging us to not just complain/be happy, but to mobolize and do something about it!

  13. Flavia says:

    Done. =)

  14. sarah says:

    I wrote CBS and will FB this.

  15. April says:

    I thanked CBS!

  16. Debbie Page says:

    Wow! I am in disbelief that CBS published such an outstanding video all about breastfeeding. I agree that the mention of a non-WHO compliant product was inappropriate and I wasn’t thrilled to see her finger in the baby’s mouth as a necessary part of assisting bfing moms, but the video was excellent and I will spread this on and encourage “my moms” to write to CBS. Thanks for the great blog post.

  17. Kristen says:

    Thanks for sharing! I just sent my comment to CBS and am now off to tweet and FB away…

  18. Nicole J. says:

    Sent my message to CBS and will post on facebook to share with friends.

  19. Lisa says:

    I only wish the doctor hadn’t asked that weird question about nursing a 5 year old, as if there were nothing more freakish in the whole entire world. It was really a non sequitir in an otherwise very positive piece.

  20. Casey says:

    I sent my letter! Thanks for sharing this video. I hadn’t seen it yet.

  21. Stephanie says:

    Wrote them and thanked them! Thanks for sharing this!

  22. Kali says:

    Done and done! I BF my first until we were both done around 13 months and am due with number 2 in August… plan to BF as long as we both enjoy it, once again! I wouldn’t trade that experience for the world.

  23. AmyT says:

    I thanked them!!!! :)

  24. Charity says:

    i sent a message to cbs. thank you for posting this piece!

  25. I wrote and thanked CBS!
    My 3 girls were BF babies and now 2 of them are moms and currently BFing. We can change the way society views breastfeeding!

  26. Laura Keegan says:

    I wrote CBS and thanked them. Thanks for putting the spark into this cause for letting the media know what moms and babies need from them.

  27. Liane Varnes says:

    I sent a comment to cbs, as well! Thanks for sharing this with us!

  28. Heidi says:

    Wow, what a great video clip! I just sent CBS my positive comment. Thank you for sharing this!

  29. Jamie says:

    So glad to see the mainstream media get it right for once! Thanks for sharing.

  30. Michele says:

    email sent!

  31. Carolina says:

    Thanks for the video. I wrote to CBS!

  32. Amy (@HappyMomAmy) says:

    Done! And getting the Facebook crowd behind it, too!

  33. Katie says:

    I sent my letter!

  34. Kara Dudley says:

    Just sent them a letter! Thanks for sharing! All too often the message from the media is “breast is best” with the caveat that many women can’t do it and that’s ok, too. In reality, MOST women can do it, but don’t have the information and support to make it possible!

  35. Xylina Weaver says:

    Done! I agree with you!

  36. Randee H says:

    Sent a comment to CBS. What an awesome video!! Nice to see something educational and worthwhile instead of a lot of the junk on there.

  37. Jessie says:

    I sent them a comment online!

  38. Claire Mysko says:

    Sent my letter! As a breastfeeding mom, I’m really impressed and I welcome the chance to write a POSITIVE letter to a media outlet.

    One issue…I interviewed hundreds of new moms and pregnant women with body image issues and disordered eating for my book, and I have to admit that touting pregnancy weight loss as a “health benefit” of breastfeeding does set off some alarms for me. I wholeheartedly agree with your point that we should be talking about how breastfeeding benefits both baby and mom, but it’s important to recognize that for a lot of new mothers, a focus on weight loss is actually quite an UNhealthy fixation.

    Thanks so much for sharing the video, and for putting out the call to action.

  39. Kate says:

    I just sent a letter

  40. AndreaG says:

    I wrote a letter to CBS to thank them! Fantastic coverage!

  41. Eva says:

    I wrote them- thanks for the video!

  42. Joanne says:

    I sent a message to thank them. It is so great to see coverage on the challenges. It definitely isn’t a easy road for all, but it is worth it.

  43. I also wrote them to say thanks!

  44. Erin says:

    I sent them a quick little “Thank you” note. I’m so glad one of the news companies is getting SOME things right. :D

    - E

  45. Katie says:

    Great clip! I sent CBS my positive comments!

  46. Lucinda says:

    I sent a thank you as well and shared it on facebook and twitter as well! I loved it!

  47. angelika says:

    Thanked them and encouraged them to report on morning show as well.

  48. Betsy says:

    anyone else catch the shape of the newborn’s tongue at the very last frame of the film? I’ll send a comment too.

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