BestforBabes.org
Beating the Booby Traps® that prevent moms from
achieving their personal breastfeeding goals

The CARE WHO Alliance

The Best for Babes® CARE-WHO Alliance is the first-ever alliance to leverage the collective clout of companies and organizations to put positive pressure on the Booby Traps®.

Our Allies are positioned as trustworthy for expecting moms, new parents, and the public. The Alliance enables Best for Babes® to advocate for moms through community outreach as well as through our media partners, with the formal support of a variety of stakeholders.

Together, we can create lasting change that improves the health and well-being of moms, babies, and society!

CARE WHO allies should read The State of Breastfeeding to better understand the current challenges moms and their babes face when it comes to breastfeeding.

What is CARE WHO?

C: Cheering and encouraging moms with positive messages.

A: Accepting, accommodating and non- judgmental about parents’ feeding decisions.

R: Referring to or Recommending expert lactation help as appropriate.

E: Evidence-based information is the standard in all communications.

WHO:

Manufacturers must be fully compliant with the WHO Code.

Retail, Media, Non-profit, Education, and Mom Outreach & Marketing Organizations must be educated about the WHO Code and uphold critical core tenets.  (Under development: more information to follow.)

All Allies must read the following:

-our document, “What is the WHO Code?

All Allies agree to read and uphold the following:

-the Best for Babes Foundation Mission and Credo

All CARE WHO Allies must have a link to Best for Babes Foundation on their website, preferably as a recommended resource for breastfeeding information.

Participation in BfB’s CARE WHO Alliance requires an annual donation of $300. These funds are used to thoroughly vet and monitor each Ally for compliance with our criteria and to market them as trustworthy supporters of the breastfeeding cause to our audience of expecting and new moms, breastfeeding advocates and activists, health care professionals, and media friends.

CARE WHO Allies are encouraged to display the BfB CARE WHO Alliance seal on their website, preferably on the home page, with a link to Best for Babes. Each new member will be recognized on the BfB Facebook page and through Twitter. (These benefits will be made available after payment in full is received and a link to Best for Babes as a resource for breastfeeding information has been verified on the applicant’s website.)

How can my company or organization join? Please submit the application form below to be considered for the CARE WHO Alliance. Review of your application may take up to two weeks.

Upon review and acceptance of your application, your company or organization will be invoiced for the annual fee. (Any applicant which cannot join CARE WHO, for any reason, will be contacted with details regarding that decision.)

To join the CARE WHO Alliance, please submit the following form: (Having problems with the form? Other questions? Email CAREWHO@bestforbabes.org)

Source URL: http://www.bestforbabes.org/carewho