Our Allies truly care about moms and babies and protecting healthy infant feeding– we know that and we position them as trustworthy for expecting moms, new parents, and the public through our outreach into the community and our media partners. In 2012, Mothering.com (with over 2.5 million visitors per month) recently highlighted our C.A.R.E-WHO Alliance, in an article about the most important initiatives in breastfeeding. In 2013, the Alliance and each of it’s 2013 members were featured in Fit Pregnancy’s 25th Anniversary Editor’s Page Coverage (Aug/Sept 2013): Best Reasons to Have a Baby Now, naming BFB and it’s Alliance, and listing each Ally by name. We love letting the media, moms and other businesses know which companies really have moms’ and babies’ backs! It is our intention that your business boom right along with the number of moms who succeed at breastfeeding!
The C.A.R.E.-WHO houses a cross-section of businesses who work collaboratively on this persistent public health crisis. In 2014 our Allies will receive the following benefits as part of their affiliation. Additional Sponsorship Opportunities available upon request. ONLY CURRENT BFB ALLIES ARE ELIGIBLE TO SPONSOR OTHER PROGRAMS/EVENTS/PROJECTS:
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Annual Recognition Feature: Mothering.com, late June; other mainstream parenting outlets to be determined (Fit Pregnancy, Parents, Parenting, Working Mother) .
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Harassment Hotline Placement: rotating exposure on our Hotline Homepage “Harassment Hotline presented by the C.A.R.E.-WHO Alliance”- four Allies at a time per month with accompanying logo on page
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Team Best for Babes and Team BFB Events (Miracle Milk™ Mother’s Day Stroll, We’ve Got Your Back, Babe! Personal Fitness Challenge) Placement: Alliance positioned as supporting with link back to Allies logo page
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Dedicated welcome post on Best for Babes Facebook Page & Twitter coordinated with a discount, coupon or marketing effort of your choice. Opportunity to participate in proprietary social media education program
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Dedicated exposure on BFB website logo/link on C.A.R.E.-WHO Alliance page
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Use of BfB Seal on Ally’s website
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Participation in breaking media opportunities and outreach to the press whenever appropriate
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Participation in BFB strategic awareness initiatives, e.g. the Miracle Milk™ Fund, Breast Cancer Awareness Month campaigns, World Breastfeeding Month campaigns
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Access to our network of C.A.R.E.-WHO Allies in engaged in related businesses. An unprecedented opportunity to grow the breastfeeding industry and increase awareness of the breastfeeding cause!
- Priority Status for sponsorship of other signature BFB events, programs, projects, e.g., Miracle Milk™ Mother’s Day Stroll, We’ve Got Your Back, Babe Nationwide Personal Fitness Challenge
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Tax –deductible annual donation for participation
In exchange, our Allies agree to the following:
- make a $300 donation to the Best for Babes Foundation. The C.A.R.E.-WHO Alliance Fee is $300 per calendar year, with your first donation payable the day you join. Thereafter, membership is due on or before January 1st of each calendar year. Becoming an Ally between November 1 and December 31, extends your membership until December 31 of the next calendar year.
- display the BFB C.A.R.E.-WHO Seal of Approval (to be provided to you) on your website and Social Media channels with a link back to Best for Babes– BFB URL to be determined by BFB depending upon your business category;
- help Best for Babes extend its reach by sharing with your network and followers (on your website and social media channels) from time-to-time news about specific Best for Babes events, programs, fundraisers and projects as appropriate, e.g., the Miracle Milk™ Fund for Jamie Thomas, the Physician Reward and Recognize program. We will provide links for you to post.
- adhere to the Best for Babes C.A.R.E.-WHO criteria for membership in this Alliance, available at www.bestforbabes.org/carewho, which includes abiding by and advancing the WHO Code;
