WHEN: The Best for Babes Ad campaign launched in June 2009.
- The first ad, “Economic Stimulus Packages” appeared as a full page in the June/July issue of Fit Pregnancy, see the accompanying press release here.
- The second ad, “Life-Saving Devices” appeared as a full page ad in the Winter/Spring issue of Mom & Baby magazine, see the press release here.
- The third ad, “The Miracle Isn’t the Bra” appeared full page in USA Today’s Pregnancy and Wellness Report on June 25, 2010
WHO: The ads were created pro-bono by Frank About Women for the Best for Babes Foundation. Frank about Women is the country’s leading marketing-to-women communications group. The ad campaign is valued in the six figures. Best for Babes is the only non-profit that is giving breastfeeding a makeover and is shifting focus and pressure off moms and on to the “booby traps”–cultural and institutional barriers to breastfeeding success.