Babeworthy: Formula Companies Get Creative

Written by Danielle Rigg, JD CLC

Did you catch these Babeworthy stories in the news this week?!

1.  Similac’s had an app for that for a few months and now Mead-Johnson, maker of Enfamil, is tossing their hat in the ring with their ExpectingBaby iPhone app. We aren’t sure which is worse, since we know that formula marketing in the prenatal period is pretty darn effective.

The BabyNes formula machine.


2.  Nestle unveiled the newest weapon in their “war on breastfeeding,” the BabyNes. It’s basically a Keurig-turned-formula-machine.  It’s not available in the US – yet. They claim they’ve “invented the first comprehensive infant feeding system.”  Guess they’re not familiar with breasts!



3.  It’s your last chance to use code HEALING to save $5 and get FREE shipping on our Annee Matthew Nursing Tee, Melinda G Nursing Cami, or our Signature BfB Short-Sleeve Tee!  Proceeds benefit BfB and we think you’ll find these tops to be fabulous! Go, shop!


Brought to you by Hadley Stilwell & A Mother’s Boutique!

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