In 2013, our first year, Team WGYBB had 34 teams & raised $15,0000! We’ve wiped the slate clean for 2014 so you can join us Aug-Oct to get healthy for the love of moms and babies & help fund the Mother of All Causes!

WHY. Every year, millions of Americans donate billions to find cures for diseases and cross the finish line first, while breastfeeding — one of the single most important preventative measures against infections, viruses and life-threatening illnesses for both babies and mothers – remains grossly under-appreciated and lags last in the race for funding.  As a result, poor information, overwhelming barriers to breastfeeding, and a persistent lack of infrastructure cause millions of moms to suffer, struggle and prevent them from reaching their personal breastfeeding goals. The toll on our nation’s health, the economy and the planet is staggering. Read more about how the breastfeeding cause stacks up donation-wise against other worthy causes: More Help Coming for the Breastfeeding Cause 

Determined to put prevention first and give every mom and baby the chance to thrive, the Best for Babes® Foundation and Breastfeeding USA are teaming up to ensure that more moms get individualized support and recognize and are able to overcome the barriers to breastfeeding and healthy infant feeding.   Both organizations believe that Americans are tired of seeing expecting and new moms bombarded by misinformation, receive poor care and advice, be humiliated and harassed, and be undermined every step of the way.

Fitness expert and author Gabby Reece is cheering you on!

Fitness expert and author Gabby Reece is cheering you on! Read our exclusive interview with her on exercising while nursing!

WHAT. In honor of National Breastfeeding Month and this year’s theme — “Breastfeeding Support: Close to Mothers” — BFB and BfUSA invite anyone who cares about the health and happiness of moms and babies to join Team We’ve Got Your Back, Babe!  (WGYBB), the first nationwide fitness challenge to back healthy infant feeding by raising funds and generating awareness to fight the Breastfeeding Booby Traps®!   Team WGYBB is being cheered on by Best for Babes Champion for Moms and fitness expert and author Gabby Reece and is a part of Team Best for Babes®, which empowers individuals to reach fitness milestones in the name of the breastfeeding and human milk –the foundation of health.  We are putting more sweat on the front end of prevention, so we won’t have to put so much on the back end of the ‘cure’! Whether you breastfed or you didn’t, the Mother of All Causes is worth us ALL fighting for!  Read the full Press Release here. 

WHEN.  The deadline to register has been extended beyond National Breastfeeding Month!  Join anytime through October, just be sure you or your team’s fitness and fundraising goals are met on or before October 31, 2013.  Cross one off your bucket list and join us as we sweat for healthy moms and babies and stand up for prevention straight through racing for the cure season!

Team WGYBB Indy!

Team WGYBB Indy proudly wearing their shirts!

WHERE.  This is a nationwide fitness challenge, not a race.  Everyone can participate through either one of the local teams or, in areas where there is no team, through the Virtual Team WGYBB. Each of the local teams and each virtual team member will choose a fun fitness goal –a run/walk, bike ride, swim, stroller-thon, yoga-thon, golf-thon — or even simply a personal challenge that does not involve attending an organized event, i.e., walk 5 miles by summer’s end!   Whatever your goal, we want you to get it, and feel good about it,  the same way we feel about breastfeeding!

HOW.  To view our team locations and register click on the green buttons above!  Teams are continuing to form across the country – -we currently have 34 cities/regions represented! We’re bringing our best game to get moms’ backs and fund up this cause! Game ON!  Once you sign up for Team WGYBB, you can create a personalized fundraising page to proclaim your having laid down the gauntlet for the Mother of All Causes and the reasons why you are fighting the good fight with us!

No team in your area?  Not the “group” type?  Join Virtual Team WGYBB!  

Want to start a Team WGYBB in your area?  Email us at:

Team WGYBB is presented by Leading Lady, a premiere nursing intimate apparel company that is proud to go beyond the bra to support moms to achieve their goals!

Team WGYBB is presented by Leading Lady, a premiere nursing intimate apparel company that is proud to go beyond the bra to support moms to achieve their goals!

FOR FUN AND MOTIVATION.  Not your ordinary fitness challenge, Gabby Reece and other Best for Babes Celebrity and Elite Athlete Champions for Moms will be on hand to cheer on Team WGYBB and share tips, tricks and motivation.  We’ll also have Motivational and Milestone Awards to help you get it and keep it in gear, like Halfway There, Heaviest Load Hauled during a workout, Most Hilarious Breast-stop :-).  Motivational and Milestone Awards are announced on the Team Best for Babes Facebook page.  

bob logo (2)Limerick logoGRAND PRIZE for Most Funds Raised and Runner-Up are a  B.O.B. Revolution jogging stroller and B.O.B. B-Safe Infant Car Seat with Adapter Kit AND a Limerick PJ’s Comfort Breast Pump with Executive Kit!  Thank you B.O.B. and Limerick!

Everyone who meets the fundraising goal will get a finisher swag bag including the Team WGYBB shirt and water bottle and an exclusive discount from as a thank you for their support of the breastfeeding cause.  As part of their commitment to breastfeeding, Leading Lady has shipped a grand total of 1000 bras to the majority of Breastfeeding USA’s 34 nationwide chapters to be distributed among moms in need in their communities. And, should even more bras be needed, they are offering them at a wholesale price or special discount!

Click here to learn more about the Awards and Prizes.  

FOR THE CAUSE.   Each Team WGYBB participant commits to a $200 U.S. dollars minimum fundraising goal which must be met by October 31, 2013.  Families of no more than 2 adults per household may register as one and commit to raising a total of $300. Proceeds will benefit both BFB and BfUSA.  Click here for more about the fundraising commitment and how donations directly benefit moms and babies.

Everyone who participates and raises funds is eligible to receive the Motivational and Milestone Awards – you don’t need to have reached your $200 minimum goal to be eligible for these prizes.

See the FAQs for more. 

The Best for Babes ® Foundation is a 501 (c)(3) nonprofit whose mission is to change the cultural perception of and support for breastfeeding and human milk and to raise awareness of and remove the barriers to healthy infant feeding.  Breastfeeding USA, Inc., is a 501 (c)(3) nonprofit  which provides evidence-based information and support, and promotes breastfeeding as the biological and cultural norm. They accomplish this through a network of accredited breastfeeding counselors and comprehensive resources for the benefit of mothers and babies, families, and communities.

A very, very special thanks to A Mother’s Boutique and other of our generous contributing sponsors for the swag: Leading LadySnugabell, Motherlove, Earth Mama Angel Baby, Moby WrapMy MilkiesAmedaMy Breast Friend, Amamante, Shower Hug, Pretty by JL, and of course our grand prize donors, B.O.B and Limerick!