Are you fed up watching friends, family members and total strangers be sabotaged, harassed, and misinformed when it comes to infant feeding?   Are you sick of a health care system that doesn’t require its professionals to possess even basic skills in lactation management?  Do you want to put the best infant feeding and breastfeeding resources-and individualized mother-to-mother support-into the hands of  approximately 4 million expecting moms in the U.S. each year and not just the lucky few?  Do you want to end the suffering and struggle of millions of moms annually who are prevented from achieving their personal breastfeeding goals and who, along with their babies, miss out on the lifetime health benefits that breastfeeding and human milk confer on both of them?   Then this is your chance!  We are putting the power to create a different breastfeeding experience, and a healthier, happier world, in your hands.

Every year, millions of Americans donate billions to worthy causes to find cures for diseases and cross the finish line first, while breastfeeding — one of the single most important preventative measures against infections, viruses and life-threatening illnesses for both babies and mothers – remains grossly under-appreciated and lags last in the race for funding. The toll on our nation’s health, the economy and the planet from low breastfeeding rates is staggering.   We can’t keep plugging these holes.

Determined to put prevention first and give every mom and baby the chance to thrive,  the Best for Babes® Foundation and Breastfeeding USA, two national organizations aligned in their missions to get more moms individualized support to recognize and overcome the Booby Traps ®  to healthy infant feeding,  have launched Team We’ve Got Your Back, Babe! —the first nationwide fitness challenge to urge America to BACK breastfeeding! 

From now until August 31, BFB and BfUSA invite anyone who cares about the health and happiness of moms and babies to get out and sweat for the love of moms and babies.  In honor of National Breastfeeding Month, we’re getting breastfeeding on the “fitness for a cause” highway!

Fitness expert and author Gabby Reece is cheering you on! Photo courtesy gabbyreece.com.

Everyone can join Team We’ve Got Your Back, Babe!  (WGYBB) by signing up for either one of the nationwide local teams,  or the virtual team, and committing to a fundraising and fun fitness goal- whether that be walk, run, ride, stroll, golf, swim, yoga, or even simply a personal challenge that does not involve attending an organized event, i.e., walk 5 miles by summer’s end!   Whatever your goal, we want you to get it, and feel good about it, the same way we feel about breastfeeding!  The fitness goal and the minimum fundraising goal must be met on or before October 31, 2013.  Proceeds will enable both organizations to provide valuable services to mothers and babies.  Not your ordinary fitness challenge, Gabby Reece and other Best for Babes Celebrity and Elite Athlete Champions for Moms will be on hand to cheer on Team WGYBB and share tips, tricks and motivation. And we’ll have Motivational and Milestone Awards to help you get it and keep it in gear!

Team WGYBB is presented by Leading Lady, a premiere nursing intimate apparel company that is proud to go beyond the bra to support moms to achieve their goals.

Everyone who meets their fundraising and fitness goal will get the Team WGYBB shirt and a swag bag.  As part of their commitment to breastfeeding, presenting sponsor Leading Lady is donating hundreds of nursing bras to Breastfeeding USA for distribution among their members, and in their communities. In addition, every Team WGYBB member will receive an exclusive discount from LeadingLady.com as a thank you for their support of the breastfeeding cause.

The breastfeeding cause is where the breast cancer cause was 30 years ago; in critical need of funding and a true cause to take it where it needs to go next.  We invite all stakeholders in our collective health to join with us to help us rally the public around this health crisis and end the Breastfeeding Booby Traps®.  Our vision is that Team We’ve Got Your Back, Babe will grow in size and scope every year, (following in the footsteps of March of Dimes’ March for Babies, Komen’s Race for the Cure, and Team Leukemia’s Team in Training, to name just a few) until our streets are filled with men, women and children who support mothers and babies, and breastfeeding is as well-endowed as any other cause (pun intended).   We hope to fund the initiatives of many organizations that are doing critical, life-saving work with mothers and babies. Whether you are a dad or a grandma, whether you breastfed or didn’t, low breastfeeding rates affect us all and the Mother of All Causes needs for us all to get behind it!

YOU CAN HELP MAKE HISTORY! 

For more info visit http://http://www.bestforbabes.org/teamwgybb

And join us on Facebook to get inspired, prepared and empowered to achieve your personal fitness goal! https://www.facebook.com/TeamBestforBabes

A very special thanks to A Mother’s Boutique and other of our generous  sponsors for contributing to the loot  Snugabell, Motherlove, Earth Mama Angel Baby, Moby Wrap, My Milkies, Ameda, My Breast Friend, Shower Hug.